Olaplex

For this rebranding project, I chose to redesign Olaplex, a well-known haircare brand recognized for its high-end products but paired with a very minimalistic logo. My goal was to elevate the brand's visual identity to better reflect its status as a luxury shampoo. I created a wavy design and branding elements that feel more refined and sophisticated, aligning with the premium quality and reputation that Olaplex holds in the beauty industry.